11 Changes You Need to Make to Your Online Marketing

Because there is so much online competition, anyone who wants to draw visitors to a site must use search engine optimization. Search engines are the real information superhighway, and people are more likely to visit sites near “convenient exits.” Visit Seattle SEO llc to learn more about SEO services.

1. Get Your Images Indexed

One way to get around the inherent difficulty of indexing images is to use “alt” tags to associate keywords with the image. Use these tags to replace pictures if a site visitor disables his or her image display. Search engines will also read these tags, and use them when determining your site’s ranking, so make sure to put in some keywords.

2. Don’t Manipulate the Search Engines Ranking System (Go For Quality Engagement – It’s Worth It)

Search engines will lower your page rankings if you are found to be using tactics on their blacklist. Search engines, like Google and Yahoo, have blacklisted some websites and actually removed them from their search results for trying to manipulate rankings in an unethical manner. Use ethical SEO guidelines as you develop search engine optimization for your website!

3. Make Your Website “Spider Friendly”

Help drive traffic to your website through search engines. Your site will get the best search engine results if you make it spider friendly. Search engine spiders only search text, so it is key to use tags on all graphic elements in your site. Also make sure to fill out your descriptions, keeping your customer in mind. They help people know what you are about and engage with your product or service.

4. Choose a Catchy Domain That Shows Your Brand and Product or Service

Your domain name should be both relevant to the product you’re selling and easy to remember. This makes it easy for people to find your site on social media networks as your domain name will be simple to remember.

5. Focus on Natural Content, Not Manipulating Comments

If you listen to some people out there, they still think that putting keywords in the comment tag section will make them more visible. Spend your time focusing on your content, not your comment tags. Learn why Inbound Marketing is the new SEO for your company.

6. Use Google Analytics for Reporting and Tracking

Web analytics is a fantastic tool for tracking the impact that changes are having on your site and it should be in place before beginning any SEO. This software can help you track the success and failure of your strategies.

7. Install an XML sitemap and an HTML Sitemap

Site maps enable search engines to navigate to any page, from anywhere on your site.This is an important part to any SEO strategy. Search engine spiders will be able to access your content much easier with a text based map of your site. If you site is on the larger side, a second map may be needed. A good rule to go by is to show only 100 links maximum on any given site map.  No site is too small to benefit from having a site map.

8. Wow Your Audience With Great Content Titles

The content on your site may only deal with one or two subjects, but you still need to give each article a unique and appealing title. Make sure to keep your titles short and sweet. Each word you add makes the following words less important to the reader. The title is the first impression of an article, therefore making it very important to the reader.

9. Consider Using a Professional SEO Company to Increase Your Rankings

While you can certainly improve your site’s search rank yourself, the best method may be to enlist the help of a company that specializes in search optimization. SEO involves optimizing your site so that it will appear higher in the search results. It’s possible to find some good deals on these types of services on the Internet.

10. Use Your Meta!

The key to successful META description tags would be creating a unique tag for every page. You’ll find that your search engine ranking will suffer if you reuse META description tags across multiple pages.

This will help increase your search engine rankings. Meta descriptions are best thought of as a request for action, as they appear beneath the hyperlink for the website in most search engines. Check to see if your content management software makes it easy for you to write a meta description on the same page you create your content on.

11. Dominate Your Field With The Long Tail Keyword

Make sure you employ SEO tactics in your articles. For this, you should utilize keywords often while not making your writing choppy or nonsensical. As the search engines do their job by finding keywords and putting a value on their density, you will find your rankings improving.

To boost the ranking of your articles, try organizing them around keywords. Using keywords that relate to your products will help search engines find your articles. This can all make internet traffic flow to your website smoothly. Put keywords in titles, summaries, and throughout the body of your articles – allow it to read natural, though, as keyword stuffing can have a negative impact on your site, both from your readers and search engines.